VICENZAORO DUBAI: DETAILS ANNOUNCED AT THE MIDDLE EAST GEMS & JEWELLERY FORUM

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VICENZAORO DUBAI: DETAILS ANNOUNCED AT THE MIDDLE EAST GEMS & JEWELLERY FORUM

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VICENZAORO DUBAI: DETAILS ANNOUNCED AT THE MIDDLE EAST GEMS & JEWELLERY FORUM

Fiera di Vicenza and Dubai World Trade Centre confirmed today through their Joint Venture Company

“DV Global Link” the birth of a new Jewellery Super global Show.

The new VICENZAORO DUBAI Exhibition will take place in Dubai next April 23-26, 2015 as a unique luxury

international Event.

DMCC and Dubai City of Gold will become strategic partners of the Exhibition.

Dubai, Sunday November 9th,  2014. A new Super global Show dedicated to jewellery will become the future jewellery business spotlight of the whole basin of the Arabic-speaking countries, Middle East, Africa, Russia, Central South East Asia: the International Exhibition VICENZAORO Dubai, born by the Joint Venture Company “DV Global Link” between Fiera di Vicenza and the Dubai World Trade Centre DWTC. The news was announced today (Sunday, November 9, 2014) at the opening of the Middle East Gems & Jewellery 2014 Forum, an exclusive by invite-only appointment DMCC initiative, that matched different experiences among international, regional and local experts in a discussion about Gem and Jewellery Middle East trends, consumer preference and market opportunities.

The VICENZAORO Dubai Media Briefing took place at DMCC Board Room – Almas Tower Jumeirah Lakes Towers, Dubai (UAE), exceptionally attending for Fiera di Vicenza the President Mr. Matteo Marzotto and the Managing Director, Mr. Corrado Facco; for the Dubai Multi Commodities Centre (DMCC), the Executive Chairman His Excellency Ahmed Bin Sulayem; for the Dubai Gold & Jewellery Group the Chairman Mr. Tawhid Abdullah. The agreement between Fiera di Vicenza – the international company which organizes & owns VICENZAORO brand, one of the world’s largest jewellery and most respected events in the global jewellery industry – and Dubai World Trade Centre, the largest exhibition organiser and management company in MENA, recently established their new Joint Venture company “DV Global Link”, based in Dubai. The new “DV Global Link” company shall become 100% operative with the organization of the new international VICENZAORO Dubai Exhibition, consolidating Dubai as the undisputed jewellery global capital in the Arabian Gulf. The new show will take place April 23-26, 2015. In order to enhance the value of the Event, the new company has also signed two strategic major partnerships with DMCC and Dubai City of Gold.

VICENZAORO Dubai will become a Super global Show dedicated to jewellery, filling a void in this sector in a region accessible by two thirds of the world’s inhabitants in 6 hours by plane. Thanks to the expertise of Fiera di Vicenza and VICENZAORO and to the unique prestigious collaboration with the Dubai World Trade Centre, the Event will become the important international meeting in he

future Spring international jewellery calendars’, as well as an incredible positive business future asset for the whole basin of the Arabic-speaking countries, Middle East, Africa, Russia, Central South East Asia.

This agreement represents for Fiera di Vicenza a new important success strongly backed by its Chairman Matteo Marzotto, together with the entire Board of Directors of the Company, being part of a specific global expansion plan which increasingly projects Fiera di Vicenza as one of the few leader companies in world top range product systems. After the first major alliances and artnerships

signed in the past which endorsed some of the most important luxury strategic global markets to the Fair – from U.S.A. to Brazil, from China to India – Fiera di Vicenza now becomes a candidate for becoming the top first profitable business reference for the rich Macro Region which stretches between the Gulf Countries, India, Africa and the Russian speaking States.

Matteo Marzotto, President of Fiera di Vicenza, commented as follows, “The agreement signed last May in Vicenza with DWTC, as well as the partnerships reached in these days with DMCC and ubai City of Gold, both mark an historical stage for our Company Fiera di Vicenza and for the entire Venetian and Italian trade fair system. It defines a systemic union that is not just economically highly valuable, but also incredibly strategic for its cultural interconnections particularly with such prestigious partners. An alliance laying a hopefully long lasting bridge between Vicenza, pearl of the gold and jewellery industry, and Dubai one of the most important world luxury showcases, adding incredible value to the Italian lifestyle as never before, in one of the Countries and areas with the highest luxury potential in the world. Presence in the United Arab Emirates significantly strengthens our role as a global “Event Show Producer”, in accordance with the new Fiera di Vicenza identity which expresses its business skills no longer just as a simple space container developer, but more ever as a company that promotes and generates profitable and top quality contents, exporting its innovative format and know-how of luxury sensibility and excellence all over the world. Pursuing this mission, the agreement with the DWTC sets us in an absolute major global top- player role, crossing fearless on the global competition chessboard while generating profitable values and promoting our best Well Done in Italy and in Europe all over the world».

Ahmed Bin Sulayem, Executive Chairman, DMCC, said:

“Today we celebrate the beginning of a new stage in the jewellery industry where manufacturers and retailers from across the world are looking at Dubai as their number one destination for jewellery and precious stones. The convergence of a sophisticated retail sector featuring mega malls with high demand from local and international consumers further encourages key luxury brands to take advantage of Dubai as a key location for their portfolios of fast moving luxury consumer goods. DMCC is proud to collaborate with Fiera di Vicenza and Dubai World Trade Centre to bring ‘Vincenzaoro Dubai’, a four-day jewellery show to the Emirate in April 2015.”

VICENZAORO DUBAI represents much more than a joint partnership agreement between Dubai World Trade Centre and Fiera di Vicenza; this strategic alliance also links the world-renowned

jewellery capitals of Dubai and Vicenza. Conceived to serve established and emerging economies throughout the MENA region and tap into vast luxury market potential in South-east Asia and Central and Eastern Europe, VICENZAORO DUBAI will offer the Italian and international luxury jewellery community a strategic entry channel into one of the world’s most vibrant emerging business districts and further strengthen Dubai’s growing importance as a globally-recognised sourcing and trading hub for gold, diamonds and jewellery.

The agreement between Fiera di Vicenza and DWTC is placed in a macroeconomic environment that on one side sees Italy as one of the most important manufacturing districts of luxury in the world, home for the internationally renowned “Beauty and Well Done“, and on the other, the United Arab Emirates UAE as a country with high potential, which over the years has increased its demand for made in Italy luxury. A significant fact: in 2013 the UAE have become the first destination for Italian jewellery exports with a market share of 20.7% and an increase of 30% compared with 2012, in a scenario that has seen total Italian sector exports grow globally both in value and amount compared with the previous year.

“Dubai Gold & Jewellery Group’s association with Fiera di Vicenza and the Dubai World Trade Centre goes back a long way, both the organizations have grown together from strength to strength. We are certain that this new strategic partnership will add tremendous value to the jewellery industry of Dubai and Italy. With the new strategies in place, VICENZAORO DUBAI will establish itself as one of the most enticing jewellery exhibitions in the world and Dubai Gold & Jewellery Group is proud to have associated with this prestigious venture” said Mr. Tawhid Abdullah – Chairman of the Dubai Gold & Jewellery Group.

The two Countries find in Vicenza and Dubai the respective protagonists of the intersection between supply and demand in luxury manufacturing. The Italian gold-working output is at the top of gold production, with exports amounting to approximately 6 billion euro per year. Dubai is a strategic location, the key centre of world luxury in a system that, thanks to recent infrastructure

development, is accommodating 11 million tourists a year, with a Tourism Vision 2020 of welcoming 20 million visitors by the turn of the next decade.

In this context, Fiera di Vicenza and Dubai World Trade Centre represent two catalysts and a worldwide business hub, whose joint venture opens a new chapter in the global jewellery sector.

The establishment of a new company “DV Global Link” creates a real bridge between East and West, between Europe and the United Arab Emirates, between brand awareness of the Company from Vicenza – in terms of design, innovation, manufacturing and B2B – and the strategic position of DWTC, reference leader in the UAE for the organization and management of fair Events in many key sectors of the global economy.